Fashion capitals Milan, London, New York and Paris have paved the way for the rest of the world to follow suit – pardon the pun – and today the Middle East is quickly becoming one of the most exciting fashion hubs in the world. From the bustling city of Dubai to the culturally rich streets of Beirut, the Middle East is emerging as a major player in the world of fashion.
Dubai’s trade city has international trade at its heart and is also a remarkable transportation centre due to the UAE’s direct links to both Europe and Asia. Everything about Dubai screams luxury and over the top and major fashion houses are investing heavily in Dubai. Stores such as Dior have unveiled concept stores in Dubai. Major fashion houses have held runway shows in cities like Dubai and Riyadh. Dubai is definitely one of the strongest fashion capitals in the Middle East due to its strategic location, thriving tourism industry and strong economy.
Last December, Dior showcase their men’s pre-fall ‘Celestial’ collection against the majestic backdrop of the Pyramids of Giza in Cairo, Egypt. Whilst Dior has previously shown collections in Spain, China, Greece, Italy, South Korea, the UK and the U.S., but Jones’ Pre-Fall show marked Dior’s first-ever presentation in Egypt.
Why the Middle East is becoming the next fashion capital
One of the key factors driving this growth is the region’s rapidly growing population and its increasing wealth. With more disposable income and a growing interest in fashion, the Middle East is becoming a major market for luxury brands and designer labels. But more than financial support, the Middle East is also home to a wealth of talented designers and fashion influencers who are pushing the boundaries of traditional Middle Eastern fashion. From incorporating modern elements into traditional attire to creating entirely new styles, these designers are helping to reshape the way the world views Middle Eastern fashion.
The growing number of international events and fashion weeks taking place in the Middle East is helping to put the region on the map as a fashion destination. From the Dubai Fashion Week to the Beirut Fashion Week, these events are showcasing the talent and creativity of local designers and helping to build a global community of fashion lovers.
The Middle East is certainly well on its way to becoming the next fashion capital of the world. With its growing population, increasing wealth, talented designers, and thriving fashion events, the Middle East is poised to take its place among the world’s fashion capitals.
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